Parenting Campaign

The Social Mobility Commission’s parenting campaign ‘It’s Child’s Play’ took place between late 2023 and early 2024 in key target areas.

The Commission worked with local partners and used targeted advertising channels to reach parents.  Parents were signposted to practical resources and easy ways of engaging with children to help get them school ready, and make sure that children from all backgrounds can have the best start to school.

Parents of young children can find a range of resources at beststartinlife.gov.uk